Sometimes advertising becomes a source of formation of human demand. Manufacturers go to great lengths to make a product or service attractive in the eyes of a potential buyer and to develop people's needs.
If you have ever bought something that is essentially completely unnecessary for you just because it was well advertised, you will probably be interested to know how advertising affects your subconscious. The media successfully shape the needs of a person, but if you know exactly how this works, you can in the future not fall for many of the tricks of the sellers.
Attention management
The influence of advertising on the consciousness of the population occurs in different ways. One of the techniques is consumer attention management. It is impossible to say directly that the advertiser is deceiving you, but he leads your thoughts in the direction he needs. For example, a salesperson can use a promotion to focus your attention on those characteristics of a product that do not have significant knowledge for its use - for example, to win the favor of consumers through the explosive design of household appliances. In this way, a manufacturer can take buyers away from a competitor offering a similar product at a more attractive price.
Often, under the influence of advertising, the consumer overpays without noticing it.
Influence through fears
Advertising can play a decisive role in the purchase of a particular product, if the manufacturer voices the problem, and then proposes a solution with the help of his product. These manipulations force customers to think about things that have never even occurred to them before. But far-fetched problems can easily be solved by purchasing a new miracle product, according to the promises of advertisers.
Sometimes the question that the purchase of a particular product decides is really relevant for the population. However, manufacturers are increasing the need to purchase it, developing the topic of possible consequences for a person who does not buy their product.
Playing on people's fears, sellers offer their product as the only solution to this problem.
Appealing to emotions
Some advertisers, realizing that the product is not able to bring any particular benefit to the consumer, and maybe even harm him, uses in videos and pictures the most beautiful images, refined, vivid, memorable, inviting. You can see this tactic, for example, in advertising for alcoholic beverages. If the seller talks about the essence of his product, a person may wonder whether it is worth spending his money and health on it. Therefore, the goal of advertisers in this case is to make people not think, but succumb to emotions, buy into a beautiful picture and a deceptive slogan.
Other commercials are made with fabulous images. The consumer is distracted by them and again succumbs to the action of emotions, as if returning to childhood. If you do not want to make thoughtless purchases under the influence of advertising, include critical thinking and objectively assess whether you really need this product.
Imposition of values
You might be surprised to learn that some of your values may be dictated by advertising. Attracting buyers, manufacturers focus on the fact that with this product you will be a fashionable, modern person. Also, advertising texts may contain phrases that popular media personalities and stars use this product.
Also, manipulations on your desire to be the most fashionable and cool, or at least keep up with the development of the main part of society, can be based on questions-suggestions that cause a feeling of guilt for their backwardness and unproductiveness. Next, advertisers talk about the best practices of other people, ordinary people or celebrities, and offer you to buy a new product that will seem to give you a pass to a certain conventional club. Of course, in reality, the benefits of such purchases are incomparably less than those promised in advertising.
