There is a theory that the human eye can perceive only 24 frames of film per minute, but if there is a 25th one, then its content is not noticeable by sight, but subconsciously perceived. This trick has long been used in advertising to quietly promote products.
Instructions
Step 1
The technology of the 25th frame was discovered in 1957 by James Vickery. He conducts an experiment on people in a movie theater, showing a film of a film, with calls to buy popcorn or cola in the last frame of every minute. Thanks to this experiment, sales at the buffet increased by almost 50%. The scientist claimed that this was the result of his work. But later he was accused of falsification, since the results were not confirmed. But this did not prevent the founder of the theory from making a fortune on advertising, since today thousands of people believe in this effect.
Step 2
Today, many research institutes are studying hidden advertising. The experiment with the 25th frame was also analyzed. It turned out that a person can perceive a larger number of images, their speed and clarity of the boundaries of each image are important. And the 25th frame is usually noticed. If you write something specific and in large letters on it, the eye will notice it. This is especially evident if you insert the same fragment every minute.
Step 3
All information that is shown to a person falls into the subconscious. To do this, you do not need to invent something, but most of it is simply eliminated as unnecessary. Natural filtration occurs, and everything that is not interesting to the brain simply does not reach the conscious level. Modern people do not always perceive even ordinary advertising now, since the brain sees it as garbage. Accordingly, the action of the 25th frame is not as strong as it is said about it.
Step 4
There are various techniques that promise to help you quit smoking and drinking with the 25th frame. There are also techniques for losing weight, while the sellers claim that a person should not perform any special actions, for example, limit himself to food in order to lose weight, just look at the monitor with the program turned on. The effectiveness of such things has not been proven. This can only work as a self-hypnosis, the results of the impact of the 25th frame have not been revealed.
Step 5
Today, in Russia and in many other countries, the use of the 25th frame is prohibited. The technology can be improved, as the film is not used today. Therefore, the government shields citizens from any such influences. Hidden advertising in any form cannot be launched on television, in cinemas or any other institution.
Step 6
Frame 25 is a great publicity stunt. He allowed hundreds of people to make money by deceiving people. The promised increase in sales did not occur, but many believed it was not a mistake. And cassettes and discs can be bought even today. And although more than 50 years have passed since Vickery was exposed, there are people who continue to believe that the technology works.
