Organization creation is a complex process that requires elaboration of even the smallest details. Quite subtle at first glance, but in fact a very important aspect is the name of the company. It can largely determine its further success.
Instructions
Step 1
Focus on future customers when developing a company name. It is necessary to take into account the age category of the target audience, its needs, interests. For example, when opening an Internet cafe, you can use words that are fashionable and popular among young people in the name, and an auto parts distributor should have a name associated with the automotive world. A company aimed at middle-aged and older people should have a presentable, credible name.
Step 2
Avoid typical mistakes when choosing a name, which subsequently often negatively affect the further development of the company. For example, avoid too simple and confusing names, for example, in the form of your name or the name of a relative, do not use words with a bright expressive coloring. If the name of the company contains the name "Roman", "Ulyana", etc., it is highly likely that customers will simply not remember it and will be confused with other enterprises.
Step 3
You can use your surname and initials in the title, but only if you have registered the company as a private entrepreneur - state of emergency "Ivanov V. A." etc. Choosing too expressive a name, for example, LLC "Stulchak" for a plumbing store, you risk simply losing customers who will bypass such a company.
Step 4
Try to make sure that the name reflects the activities of the company. If you are selling unique products or using new methods of listing services, please mention it, for example, the “Bride's Flowers” store, etc. Do not include more than 3 words in the name of the organization, otherwise clients will not be able to remember it.
Step 5
Be careful when using foreign words. Make sure the phrase is spelled correctly, the correctness of its use. Do not combine English words with Russian ones. If the selected word or phrase is difficult to pronounce, you can write it in Russian.
